Uber’s Deleted “Rides of Glory” Blog Post
And remember when they deleted the post and pretended like it never happened?
We certainly do!
We’ve found the cached version of the blog post and have pasted the article in its entirety down below. Enjoy.
Recently, I have come to understand that some of you may have—and I’m not pointing any fingers here or anything—on occasion found love that you might immediately regret upon waking up the morning after. Let’s talk about that. In times of yore you would have woken up in a panic, scrambling in the dark trying to find your fur coat or velvet smoking jacket or whatever it is you cool kids wear. Then that long walk home in the pre-morning dawn. But that was then.
The world has changed, and gone are the days of the Walk of Shame. We live in Uber’s world now.
One of the neat things we can do with our data is discover rider patterns: are there weekend riders that only use Uber post-party? What about the workday commuters who use us every morning? It was while playing around with this idea of (blind!) rider segmentation that we came up with the Ride of Glory (RoG). A RoGer is anyone who took a ride between 10pm and 4am on a Friday or Saturday night, and then took a second ride from within 1/10th of a mile of the previous nights’ drop-off point 4-6 hours later (enough for a quick night’s sleep). (This time window may not be the best, but small changes don’t change the overall pattern.)
Here are the numbers for 6 of the US cities we’re in:
Next, let’s see how the proportion of Rides of Glory changes across time to see if there were any clear temporal patterns. Obviously we removed the “weekend night” restriction of our RoGer definition , but otherwise calculated these the same way across all our cities:
Amusingly, after tax day there’s a sharp drop again right around 4/20. Is there something happening that day such that people are otherwise too preoccupied? There’s another big spike on Cinco de Mayo, and then not much happens until mid-June when there’s another big peak. My birthday just happens to be in mid-June, and I’m honored you’re celebrating! Finally, there’s a small lull toward the end of July. Either people are being too lazy in the mid-summer heat, or everyone’s gone off to Comic-Con!
The temporal pattern of Rides of Glory is such that there’s a strong 7-day lag autocorrelation. In other words, there is week-to-week similarity in Rides of Glory, and unsurprisingly they’re more likely to happen on weekends, even when controlling for the normal increase in ridership we see on weekends.
- San Francisco: Chinatown, the Mission, Downtown, Bernal Heights, Russian Hill, the Marina, Castro-Upper Market
- New York: West Village, Greenwich Village, Tribeca, Soho, Clinton, East Village, the Upper West Side, and Williamsburg
- Boston: Central, Back Bay-Beacon Hill, South Boston, South End, Fenway-Kenmore
- Chicago: Near North Side, West Town, Lincoln Park, Near West Side, Loop
- DC: Downtown, Dupont Circle, U Street Corridor, Adams Morgan, Georgetown, Foggy Bottom, Capitol Hill, Logan Circle
- Seattle: Capitol Hill, Downtown, Belltown, Lower Queen Anne, Ballard, First Hill
Finally, we wanted to look at broad behaviors by gender, so we looked at the male/female ridership ratio for each neighborhood from my last post to see if that ratio correlated with the number of Rides of Glory per neighborhood. Sure enough:
The greater the male/female ratio, the more likely that neighborhood had a Ride of Glory.