#DeleteUber Was People Over Power
Why did more than 200,000 Uber customers delete the app within days?
The Verge captured it succinctly: Uber’s “preexisting status as a lightning rod made it an easy target for a backlash.” According to Andrew Hawkins, the mass purge revealed Uber’s serious loyalty problem and rendered crystal clear Uber’s “reputation is garbage.”
Or, the preponderance of evidence against Uber made customers finally say: enough.
#DeleteUber was about masses of people (customers) suddenly becoming thoroughly sick and tired of watching other people (drivers) abused by the powerful. Customers didn’t distinguish between taxicab and Uber drivers, or powers that be, elected or otherwise.
Wait a moment, you might say. Unfair. You may not be convinced Uber was scabbing the taxicab drivers strike.
Doesn’t particularly matter. That’s the point. The number one reason customers gave for deleting Uber was how terribly Uber treats its own drivers.
Uber is on record as having lied to drivers about the money they can earn, trapping some with predatory lending, repeatedly cutting fares, stingingly promoting the rate cuts as a way to earn more, refusing to incorporate tipping into the app, etc. The list goes on and on, covered at length in the media.
It’s the sum total of Uber’s abusive power moves.
And, yes, Uber has virulently opposed driver-union efforts that would create better working conditions. In fact, post #DeleteUber, the corporation sued Seattle for passing a law enabling drivers to unionize. Months back, the news arrived Uber hired a CIA-linked research firm to investigate the Seattle unions their drivers were enlisting for help.
News stories featuring screen shots of customers deleting the app revealed various and multiple reasons. Some showed passengers were fed up with Uber repeatedly refusing to conduct safe background checks.
It’s not inconceivable Uber customers have seen this powerful corporation deceive, pout and coerce for less effective background checks that put them and loved ones at risk, been turned off by it, yet provisionally continued to use the service despite growing misgivings.
Maybe it’ll be something else that drives Uber customers over the edge.
The next enough could come at any time.